This was an amazing interview with Paul Rand.
“I’ll solve your problem for your the best way I know how.”
[youtube http://www.youtube.com/watch?v=xb8idEf-Iak]
As a designer, I’d like to get to this point professionally. “I’ll provide one design for you that I believe will help you. If you want other designs, ask other designers.” In case you don’t know Rand, he’s the total master of corporate identity in the 20th century.