Empire State.

New York State continues to undergo crazy finger-pointing and gnashing of teeth with Spitzer’s assumed coming resignation. In nice contradistinction, I found today a new typeface by one of my favorite type designers, Christian Schwartz. It’s called Empire State Building and it’s lovely, lovely, lovely. The font captures the aspirational, heady days of ornament and art deco without looking treacly, worn, or old. It’s warm without being gothic, slick without feeling corporate, and legible without relying upon 2004 to make it modern. I don’t know if it fully captures the odd beauty of the building’s interior ground floor but it comes pretty close. Oh, it’s not for sale, by the way.

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