Skittle Love

I never liked Skittles. They’re basically just colored pieces of corn syrup in an ugly red bag.
But I love the new ads. This week, Slate posted an ad report card that dismissed this kind of advertising, lumping these with those for Burger King and Quiznos.
But the Skittles ones are different. Having just seen a few Dali movies at the Philadelphia Art Museum, I’ve come to re-value the visual absurdity and beauty that comes with odd juxtaposition, inexplicable events, and faked sexuality. Dali, in good and terrible ways, exploited our capacity to believe in the unbelievable. Un chien andalou it’s not but these Skittles ads at least attempt to question the bad sincerity of advertising reality.

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