I found this to be good, illuminating, and (helpfully) brief article on the business value of web standards by Jeffrey Veen of Adaptive Path, a firm that measures and consults on user experiences. While I’m not completely up to speed on standards yet, I’m getting there, and I think all web folks will be sooner rather than later with the release of the new, supercool Dreamweaver MX 2004 which should arrive here any day. That is, after I purchase it.