I've been following this very

I’ve been following this very odd marketing tale of GM’s lately – they have successfully, apparently, apologized for making crappy cars about ten years ago and their campaign, “The Road to Recovery” (actually, it’s the “Road to Redemption”), features a Flash website that says very little and looks okay. I’m not sure if the movie’s quality reflects the company’s new focus on “quality” but it’s a bit high-tech looking for a company that seems bent on addressing its human-like nature, its inability to get out of ruts (NPI), and its newfound sense of business adventure. I would buy a GM car, as they are looking stylish, and apparently, they run better, but I’d have to see a more “human” quality to their “road” for me to feel confident in their products.

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